Sitting in the most amicable of dragon’s dens with panoramic views of the snow-capped mountains and bustling harbour from the 31st floor of his Fiore Group of Companies in Vancouver, CEO Frank Giustra is as down-to-earth as he is resolute. The 59-year-old billionaire philanthropist and businessman made his fortune transforming Yorkton Securities into a major force in the world of international mining finance for which he became president and later CEO; founded Lions Gate Entertainment in 1997, and is a major shareholder in Thunderbird Films. Giustra is passionate, pragmatic and opinionated. As a child living in the community of Aldergrove in Langley, he learnt the power of empathy.
“I decided to send a cheque from my paper route to Foster Parents every month. I got to correspond with a young girl in the Philippines, she was probably seven or eight-years-old and we’d write letters to each other for years.”
In 1997 Giustra established The Radcliffe Foundation, supporting international and local charities close to his heart like the Vancouver Food Bank, the Boys Club Network and Streetohome for Vancouver’s homeless.
“Just before I started Lions Gate, I had done well and I thought, do it right, set-up a foundation. Up until then, I’d write cheques ad hoc to almost everyone who asked,” Giustra laughs. “But then I realized, I need structure. I wanted to tackle homelessness in Vancouver but there were too many large groups trying to help with band-aid solutions and no strategic plan. So we formed one cohesive group and one business plan. I think we put a big dent in it.”
When Giustra met (former) US President, Bill Clinton in 2005, it changed his entire perspective on philanthropy forever. “I supported his HIV-AIDS initiative for two years. In 2007, I created this plan for a Poverty Alleviation Model in developing countries and we formed the Clinton Giustra Enterprise Partnership. I made a very pivotal decision that from that moment on I was going to dedicate more of my time to philanthropy and less to business,” Giustra affirms.
In 2016, Giustra focused all his energies on alleviating the Syrian refugee crisis. Coincidentally, he was vacationing in Greece with his American friend and philanthropist, Amed Khan in 2015, unaware that a global refugee crisis was erupting only a few miles away.
“Amed was a former employee of the Clinton administration and worked with the International Rescue Committee in Tanzania where he oversaw 3 refugee camps. He asked me, ‘did you know that just a few miles from here, people are drowning trying to escape from Syria?’” “Frankly, I’d heard very little.” “I went home but Amed stayed and spent the next month travelling around Lesbos, following the refugees along the Balkan route to get to Germany and Sweden. He kept texting me saying, ‘you would not believe this situation – it’s out of control.’” “And here I was, thousands of miles away in Vancouver and it’s not resonating,” Giustra confides. “Amed was talking to some very famous celebrities and no one stepped up to help. So finally, I said, I’ll do it but I have to come and see the situation for myself. That was the turning point.”
Kahn hit the ground running in Lesbos, while Giustra sprang into action rallying private sector funding helping to build a “Welcome Centre” with the IRC, providing medical services and basic supplies like toiletries and mattresses for several thousand people. He arranged for a team from Vancouver Search and Rescue to travel to the crisis epicentre to help guide Syrians to shore and instruct volunteers. Realizing that refugees were desperate for proper housing, The Radcliffe Foundation, in partnership with the Greek Ministry of Migration, renovated an abandoned clothing factory near Thessaloniki in northern Greece. The Elpida Centre recently opened to the first 160 refugees and provides family housing and medical facilities for up to 800 people.
“You know, if we could create the Elpida Centre in a matter of a few months, what’s taking the governments so long?” asks a clearly frustrated Giustra. “The good news is, it embarrassed people into action and brought corporate players from Fortune 500 companies to fund more ‘Elpidas’ in Greece.”
Giustra, in collaboration with the 2016 Vancouver International Film Festival (VIFF) thought it imperative that Canadian citizens fully understand the crisis.
“We came up with a collaborative ‘Call To Action’ concept, the Refugee Crisis Film Competition urging filmmakers to create a short film, 60 seconds in length that would educate and inspire Canadians,” says Jacqueline Dupuis, Executive Director of VIFF. “Chosen by the public through social media, 120 entries were short-listed by nine judges including Sophie GrégoireTrudeau, Grammy and Juno Awardwinner and philanthropist, Sarah McLachlan and the Honourable Louise Arbour, former UN High Commissioner for Human Rights and former Justice of the Supreme Court of Canada.” Giustra presented the winner, Alex Nagy with a cheque for $20,000 for his animated film, Helping Hand, which was screened at VIFF and in Cineplex and Landmark theatres across the country for a month. Giustra is an emphatic proponent of direct impact philanthropy.
“Look, I think the international aid system is broken and I’m not the first guy to say that. It’s inefficient, it’s political, it’s bureaucratic and very wasteful with layers and layers of hoops that the money has to jump through and on each layer somebody is taking a piece off the top by the time it reaches the actual beneficiaries.” And all too often, it never does. “Using the Canadian Private Sponsorship Model we are developing a Global Refugee Sponsorship Initiative, trying to show how you can identify the problem and implement the solution much quicker as an entrepreneur, even with government institutions involved.”
The Model was presented in December 2016 in Ottawa to international delegates and met with an overwhelmingly positive response. The Radcliffe Foundation recently partnered with the George and Amal Clooney Foundation for Justice, a private sector initiative to educate all out-of-school children in Lebanon including Syrian refugees. “My philanthropic journey has been an evolution for me,” admits Giustra,” but I realized pretty quickly in Lesbos, once you connect at a human level, you think, that could be you and your kids!”